Tesla Inc. TSLA CEO and new Twitter owner Elon Musk is living up to his "dumb things" comment as he brings back the "official" gray check mark on the micro-blogging platform.
Already brands like Coca-Cola KO and even Twitter's official handle are flaunting the new-old gray labels.
The reactivation came after Musk said there are many corrupt legacy blue verification check marks.
Simultaneously, Twitter appears to have halted its recently launched $8 Twitter Blue subscription. Security researcher Jane Manchun Wong also tweeted about that.
Why It's Important: The "official" checks made a comeback after Twitter witnessed a great deal of impersonation, hoaxing, and parody accounts of big brands creating mayhem, said The Verge report.
On Thursday, Musk said he "killed" the "official" badge because blue verification check marks are a "great leveler." He also said that the company "will do lots of dumb things in coming months" and only keep those that work.
Chaos is ruling Twitter because what may be rolled out today might not be there tomorrow, and vice-versa. For Twitter users, the situation is not unlike Kobayashi Maru — a no-win scenario.
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