Twitter Blue Members To Lose Access To Ad-Free Articles As Musk Revamps Business Model Post Takeover

Twitter Inc TWTR terminated the ability of subscribers of its paid Twitter Blue product to access ad-free articles from publishers, the Wall Street Journal reported.
Twitter Blue is a roughly year-old monthly subscription with premium features, like the "undo tweet" option and access to ad-free articles from hundreds of publishers.
Twitter's new owner, Tesla Inc TSLA CEO Elon Musk, made sweeping changes from high-profile firings to product updates since closing the $44 billion deal.
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Musk had tweeted that the revamping process was underway.
Tuesday morning, Sarah Personette, Twitter's chief customer officer, tweeted that she resigned on Friday.
Twitter planned additional changes to its Blue subscriber offering, including raising the price four-fold to $19.99 from $4.99.
Users wishing to remain verified by Twitter via a blue check on their account must subscribe to the upgraded program within 90 days.
Twitter looks to launch the changes by November 7.
Musk told investors of a plan for improving the platform, bolstering its subscription offerings to become less reliant on advertisers.
Twitter had described the ad-free feature as a way for publishers to earn more per reader than they would from advertising.
Publishers have long criticized comprehensive technology platforms, especially Alphabet Inc's GOOG GOOGL Google and Meta Platforms Inc's META Facebook, for not paying for news content.
Photo by Gerd Altmann from Pixabay

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