China’s leading e-commerce platforms reported solid sales for the first checkout window of 2022’s Singles’ Day shopping festival, despite a cooling economy and weakening consumer sentiment, the SCMP reports.

Alibaba Group Holding Limited (NYSE:BABA) said 102 brands on its retail network surpassed 100 million yuan ($13.8 million) in GMV within an hour after the first round of sales opened for payments on October 31.

Those brands include homegrown white goods maker Haier Group, Midea Group, subsidiary Little Swan, and TCL Technology, which crossed the 100 million yuan mark within the first second.

Haier surpassed the 1 billion yuan mark in five minutes, while its live-streaming channel on Tmall crossed 100 billion yuan in the first 20 minutes. Live stream views on Taobao Live in the first hour rose 600% from last year.

Turnover of home appliances exceeded 1 billion yuan within the first minute. 

TikTok owner ByteDance Ltd’s Douyin’s presales saw products recording a 447% jump in exposure during the first four days of the shopping event compared with last year.

Total retail sales in the country increased just 2.5% year on year in September, compared with a 5.4% rise in August.

Lately, Li Jiaqi and Viya, known respectively as China’s livestreaming sales king and queen, headed the presales from lipstick to rocket launchers on Taobao Live, Alibaba’s livestreaming channel.

Price Action: BABA shares are trading higher by 1.20% at $66.65 on Wednesday.