Digital Brands' New Multi-Brand Website Registers Jump In Revenues, Average Order Value - Digital Brands Group (NASDAQ:DBGI)

Digital Brands Group Inc DBGI said its new multi-brand website has seen a 462% increase in e-commerce revenue since its launch on October 23, 2022.
The website, www.bailey44.com, offers products across Digital Brands' women's labels, including Bailey 44, Stateside, and dstld.
Customers can purchase women's products from a single destination rather than having to shop each brand's dedicated websites separately.
Since the launch, the company has seen 36.5% increase in average order value to $280 per order from $205.
The company noted customers purchased multiple brands in one order, supporting the belief that the customer wants to buy across various brands.
"By focusing our advertising dollars on the new multi-brand site and slowing spend on the dedicated brand websites, we've been able to reduce our total advertising spend," said chief marketing officer Laura Dowling.
Price Action: DBGI shares are trading higher by 2.01% at $0.0712 on the last check Monday.