Twitter Grapples With 'Organized Effort' To Spread Hate On Its Platform After Elon Musk's Takeover

Twitter Inc. is facing a sudden influx of hateful comments following the highly-publicized acquisition of the social media company by Tesla Inc. TSLA CEO Elon Musk.

What Happened: Twitter's head of safety and integrity, Yoel Roth, said that the company is taking action against "organized effort" to spread hate speech on the platform, on Sunday.

Let’s talk for a minute about slurs, hateful conduct, and trolling campaigns.
Bottom line up front: Twitter’s policies haven’t changed. Hateful conduct has no place here. And we’re taking steps to put a stop to an organized effort to make people think we have.

See Also: Elon Musk Goes After Twitter Verified Profiles — Will You Pay $20 A Month For A 'Blue Badge?'

Roth added that some accounts have posted "a ton of Tweets that include slurs and other derogatory terms."

Over the last 48 hours, we’ve seen a small number of accounts post a ton of Tweets that include slurs and other derogatory terms. To give you a sense of scale: More than 50,000 Tweets repeatedly using a particular slur came from just 300 accounts.

He added that these accounts were inauthentic and the platform was taking action to ban the users involved in this trolling campaign. 

Why It's Important: On Friday, Musk announced plans to establish a "content moderation council" with members that have "widely diverse viewpoints," according to The Verge. 

The Verge report, citing a Network Contagion Research Institute tweet on Friday, stated that the use of the N-word on Twitter increased by nearly 500 percent as compared to the previous average.

Read Next: Elon Musk Hints Twitter Could Aim At TikTok's Social Media Dominance Under His Leadership

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