DICK'S To Sell Peloton Products - Can This Latest Effort Attract New Customers? - Peloton Interactive (NASDAQ:PTON), Dick's Sporting Goods (NYSE:DKS)

Peloton Interactive Inc PTON has partnered with DICK'S Sporting Goods Inc DKS for the sale of its hardware products.
Peloton's products, including the original Bike, Bike+, Tread, and Guide will be available in more than 100 DICK's U.S. retail locations and eCommerce platforms.
The rollout is slated to launch early in the holiday season.
Outside of Peloton's owned sales channels, DICK'S will be the only retailer to carry this selection of Peloton's connected fitness equipment.
Also Read: Pandemic Favorites Snap, Peloton Swap Executives Amid Slowdown
PTON expects this partnership to expand its total addressable market and drive Member growth.
For DICK'S, the collaboration is expected to bring new customers into its brick-and-mortar and eCommerce environments.
"Retail remains a critical touchpoint, and we want to provide the in-store experience that many current and prospective Members still covet," said Peloton Senior Vice President of Global Direct Sales, Jen Parker.
Price Action: PTON shares are trading lower by 16.93% at $6.88 on the last check Thursday.