DICK'S To Sell Peloton Products - Can This Latest Effort Attract New Customers?

  • Peloton Interactive Inc PTON has partnered with DICK'S Sporting Goods Inc DKS for the sale of its hardware products.
  • Peloton's products, including the original Bike, Bike+, Tread, and Guide will be available in more than 100 DICK's U.S. retail locations and eCommerce platforms.
  • The rollout is slated to launch early in the holiday season.
  • Outside of Peloton's owned sales channels, DICK'S will be the only retailer to carry this selection of Peloton's connected fitness equipment.
  • Also ReadPandemic Favorites Snap, Peloton Swap Executives Amid Slowdown
  • PTON expects this partnership to expand its total addressable market and drive Member growth.
  • For DICK'S, the collaboration is expected to bring new customers into its brick-and-mortar and eCommerce environments.
  • "Retail remains a critical touchpoint, and we want to provide the in-store experience that many current and prospective Members still covet," said Peloton Senior Vice President of Global Direct Sales, Jen Parker.
  • Price Action: PTON shares are trading lower by 16.93% at $6.88 on the last check Thursday.
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