Carnival's Princess Cruise Brand Inks Pact To Add Xponential Fitness Content

  • Carnival Corp CCL owned cruise brand Princess Cruises has signed an exclusive five-year licensing agreement with Xponential Fitness Inc XPOF.
  • Princess will leverage Xponential Fitness' content to offer multiple, curated fitness brands for experiences at sea.
  • Under the agreement, a minimum of eight Xponential brands will be made available onboard each of Princess' 15-ship fleet, resulting in a minimum total of 120 licensed studio experiences across the fleet.
  • The experiences will feature Xponential's Club Pilates, Pure Barre, Yoga Six, CycleBar, Row House, AKT Dance, and StretchLab brands.
  • Xponential will work with OneSpaWorld Holdings Ltd OSW, Princess Cruises' exclusive partner for health, wellness and fitness services, to incorporate its fitness offerings.
  • In addition to the onboard Xponential brand studio classes, Princess will make Xponential's XPLUS virtual on-demand studio class subscription service available in more than 23,000 staterooms on the digital content platform, OceanView. 
  • Price Action: CCL shares are trading higher by 0.72% at $10.48 on the last check Monday.
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