Nexstar Analyst Boosts Price Target By 36% As Tech, Politics Drive TV Stations

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  • Rosenblatt analyst Barton Crockett upgraded Nexstar Media Group Inc NXST from Neutral to Buy and raised the price target from $181 to $246.
  • After reviewing his stance on TV stations, he sees a "surprising opportunity" in mix-driven ad resilience, hedges to cord-cutting, and new revenues from next-gen transmission tech capable of supporting growth for "sector leader" Nexstar, even in a recessionary environment.
  • Crockett retained Sinclair Broadcast Group, Inc's SBGI Neutral rating and $24 price target. 
  • For both NXST and SBGI, the analyst updated estimates. 
  • TV stations have secular growth in politics, which is guided up double digits for the year from the 4-year ago mid-term comp, and potentially could be even more robust and top the Presidential spending in 2020. 
  • Emerging streaming replacements for pay TV hedge cord-cutting risks for TV stations. 
  • It could be a ~7% lift, based on disclosures that Sinclair's RSNs are enduring ~9% pay TV sub declines, while Fox is pacing down over 5%. Nexstar, meanwhile, has seen its attrition stabilize thanks to CBS and NBC affiliates' inclusion on Paramount+ and Peacock. 
  • Price Actions: NXST shares traded lower by 0.97% at $189.46 on the last check Tuesday. SBGI shares traded lower by 3.01% at $21.88.
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Posted In: Analyst ColorNewsUpgradesPrice TargetSmall CapAnalyst RatingsTechBriefs
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