Diageo Partners With Vita Coco For Cocktail Line

Diageo Plc DEO has partnered with Vita Coco Company Inc COCO to launch a line of premium canned cocktails.
The cocktails are crafted with a blend of Captain Morgan rum and refreshing-tasting Vita Coco coconut water.
Vita Coco Spiked with Captain Morgan line will be available in three offerings, Pina Colada, Strawberry Daiquiri, and Lime Mojito.
The Cocktails will be 5% ABV and sold in 12oz cans for a suggested retail price of $14.99 per 4-pack.
The line is expected to hit shelves in early 2023.
Price Action: DEO shares are trading lower by 1.77% at $169.58 on the last check Tuesday.
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