Diageo Partners With Vita Coco For Cocktail Line

  • Diageo Plc DEO has partnered with Vita Coco Company Inc COCO to launch a line of premium canned cocktails.
  • The cocktails are crafted with a blend of Captain Morgan rum and refreshing-tasting Vita Coco coconut water.
  • Vita Coco Spiked with Captain Morgan line will be available in three offerings, Pina Colada, Strawberry Daiquiri, and Lime Mojito.
  • The Cocktails will be 5% ABV and sold in 12oz cans for a suggested retail price of $14.99 per 4-pack.
  • The line is expected to hit shelves in early 2023.
  • Price Action: DEO shares are trading lower by 1.77% at $169.58 on the last check Tuesday.
  • Photo Via Company
Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In: NewsSmall CapGeneralBriefs
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!