Stephens Analyst Remains Cautious On Fubo's Latest Launch - Read Why

  • Launching this weekend, Pick'em games will allow viewers to predict outcomes of live sporting events directly from the fuboTV Inc FUBO streaming service, Stephens analyst Nicholas Zangler noted. 
  • For now, viewers can earn points and compete with friends.
  • However, later it will introduce prizing, where he saw fubo can leverage unique partnerships and sponsorships with consumer-facing brands. 
  • In Arizona and Iowa, where the fubo Sportsbook is operational, Pick'em Games integrates with the fubo Sportsbook, with viewers able to scan on-screen QR codes to place real-money wagers aligned with their Pick'em selections seamlessly. 
  • He remained intrigued with FUBO's unique opportunity to attract advertisers through differentiated, highly engaging advertising campaigns in a way few others can provide by leveraging the interactive gaming and gambling features offered by an integrated fuboTV/fubo Sportsbook platform.
  • However, he also remained on the sidelines, waiting for unique advertising campaigns to materialize and more evidence consumers value the integration of the fubo Sportsbook. 
  • He had an Equal-Weight rating with a price target of $6 on the stock.
  • Price Action: FUBO shares traded higher by 8.40% at $2.78 on the last check Friday.

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