Amazon's 2022 Prime Day Is Back: Here's The Schedule And What You Need To Know

Zinger Key Points
  • The event is set to officially kick off at 3 a.m. ET on July 12 for Prime members in several countries.
  • Customers will be able to shop early Prime Day deals promoted by celebrities, including Porsha Williams and Hilary Duff.
Amazon's 2022 Prime Day Is Back: Here's The Schedule And What You Need To Know

Amazon.com Inc.'s AMZN annual Prime Day shopping event is slated to return in July.

What Happened: The 48-hour event will kick off at 3 a.m. ET on July 12 for Prime members in several countries including the U.S., the U.K, Canada, China, Brazil, France, Germany and Spain, as well as in Poland and Sweden for the first time ever. 

Prime Day deals will be offered in India, Saudi Arabia, the United Arab Emirates and Egypt later this summer. Early deals and new, member-only offerings will start on June 21.

The event comes at a time when consumers are shifting away from discretionary spending due to rapid and persistent inflation. Prime members may save up to 55% on select Amazon devices, including smart TVs, starting next week.

Starting June 29, Prime members will also save 20% on select items at Amazon Fresh stores across the U.S. Cardmembers with an eligible Prime membership can earn 6% back from Amazon on purchases during the Prime Day event.

Amazon plans to make shopping on Prime Day simple by helping members find the best deals using personalized deal recommendations and Alexa reminders. The company also said customers will have the opportunity to shop early Prime Day deals alongside their favorite celebrities and influencers, including Porsha Williams, Joe and Frank MeleLala Kent and Hilary Duff.

If credit is approved by Affirm Holdings Inc. AFRM, Prime members can also get 0% APR on three equal monthly payments when they spend $50 or more on eligible products on Amazon.

See Also: This Is What Whales Are Betting On Affirm Holdings

Why It Matters: Prime Day is a major event for Amazon, providing the company a revenue boost while rewarding loyal customers with deals. Last year, more than 250 million items were purchased by Prime members worldwide. 

This year will be the company's first Prime Day without founder Jeff Bezos at the helm. This year, Bezos officially handed the reins of the company to current CEO Andy Jassy.

"With the small businesses and national brands our members love and trust, we’re excited to offer some of our best Prime Day deals yet to even more customers around the world," Amazon Prime vice president Jamil Ghani said. "It’s never been easier for Prime members to shop, save, and make the most of Prime Day."

AMZN Price Action: Amazon has traded between $188.65 and $101.26 over a 52-week period.

The stock was down 2.76% at $104.70 at press time, according to data from Benzinga Pro.

Photo: courtesy of Amazon.

Posted In: Jamil GhaniJeff BezosNewsRetail Sales

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.