McDonald's Reopens In Russia Under A Different Brand: 'Tasty, And That's It'

Almost a month after the U.S. fast-food giant McDonald's Corp MCD announced closing operations in Russia, its restaurants have reopened with new ownership and name, Reuters reported.

What Happened: In response to the Russian invasion of Ukraine, McDonald's said in May it would exit the Russian market after operating in the country for 32 years. 

The company then ​​sold its restaurants — more than 800 of them — to Russian businessman Alexander Govor, who rebranded the outlets as Vkusno-i tochka, which translates as "Tasty, and that's it."

The renewed logo resembles the letter "M," comprised of symbols that represent two fries and a hamburger against a green background.

The first Vkusno-i tochka restaurant was opened on Sunday in Pushkin Square, the same place McDonald's put up its first restaurant in Soviet Moscow in 1990 when it sold as many as 30,000 burgers.

The company would initially rebrand 15 restaurants in and around the Russian capital and cover all 850 by the end of summer.

Menu Changes: The Big Mac and McFlurry have disappeared from the menu, but double cheeseburgers and fish burgers are being sold at a cheaper rate than McDonald's prices.

McDonald's joined a slew of western companies that exited Russia – including the KFC and Pizza Hut parent Yum! Brands, Inc. YUM – after Russia invaded Ukraine.

Price Action: According to data from Benzinga Pro, McDonald's shares ended 1.97% lower on Friday.

Posted In: EurasiaQuick Service RestaurantsNewsRestaurantsGlobalMediaGeneral

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.