Google Cloud Fires Up Cloud War With Commission Cut: CNBC

  • Alphabet Inc's GOOG GOOGL Google Cloud Platform slashed its revenue share from 20% to 3% from customers' purchasing software from other vendors on its cloud marketplace CNBC reports.
  • It marks Google's attempts to attract independent software makers from Amazon.com Inc AMZN Amazon Web Services, and Microsoft Corp MSFT Microsoft Azure to sell their products on Google's cloud.
  • AWS charges a listing fee of 5% from its marketplace. Microsoft slashed its price from 20% to 3%. Google shortly aims to announce a change to its Marketplace fee structure.
  • Earlier this year, Google, followed by Apple Inc AAPL, reduced their app store's developers' service fee by half to 15% on the first $1 million they earn in revenue in a year.
  • Microsoft Corp MSFT squeezed its commission from game purchases from its Windows app store from 30% to 12%.
  • Price Action: GOOG shares traded lower by 0.41% at $2,841 premarket on the last check Monday.
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