Verizon Media Launches Full Funnel DOOH Product Suite

May 25, 2021 12:35 PM | 1 min read | Make a Comment

Verizon Communications Inc’s VZ Verizon Media division rolled out their full-funnel Digital Out-of-Home (DOOH) product suite, offering DOOH advertisers a one-stop-shop for campaign planning, execution, and measurement, in a self-serve capacity.
Verizon Media Chief Business Officer Iván Markman estimated a significant DOOH marketing investment surge following easing lockdowns and immunization scaleup.
Verizon provided an all-in-one platform for DOOH advertisers to forecast, target, re-engage audiences across screens, and measure success, maximizing media in the most unique ways, Markman added.
Price action: VZ shares traded lower by 0.65% at $56.61 on the last check Tuesday.

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