Comscore, Newsmax Ink Digital Audience Measurement Agreement

by Anusuya Lahiri, Benzinga Editor
March 31, 2021 3:20 PM | 29 seconds read
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  • Media measurement and analytics company ComScore Inc SCOR inked an agreement to provide news and opinion website Newsmax with Comscore's digital audience measurement.
  • The financial terms of the contract were not disclosed.
  • Newsmax will have access to Comscore's signature Media Rating solutions, including Media Metrix® Multi-Platform, to better interpret audience behavior and media consumption across desktop and mobile devices.
  • Comscore Media Ratings offers a 360-degree view of consumption based on huge, passively-collected datasets.
  • Price action: SCOR share prices traded lower by 1.94% at $3.53 on the last check Wednesday.
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