Ford's EV Game Is All About Revivals

Ford Motor Company F is stepping up its EV game with its third EV series-production of Mustang Mach-E electric crossover. This model has a challenging task considering that Focus Electric and Ranger EV didn't sell well nor came close to Tesla Inc's TSLA success. The legendary company plans to go all-in with the all-electric F-150 which is expected to move the needle of its overall truck sales. Last year alone, Ford sold 900,000 of the US' favorite pickup. This pickup alone brought in over $40 billion of revenue.

The Unlikely Partnership

Believe it or not, VOLKSWAGEN VWAGY ID.3 with a different body shell and a slightly redesigned cockpit will have the Blue Oval logo on it. The unlikely partnership was enabled due to Volkswagen needing Ranger's platform, allowing Ford to use its ID.3 platform in exchange. This collaboration is a big deal as Ford expects to sell 600,000 electric vehicles on the German automaker's EV architecture in the six-year period starting in 2023.

The Big Picture Of EVs In Europe

The Blue Oval has high expectations because it is looking at the bigger picture. The near future will be even harder for ICEs as European countries are set to adopt a 95-gram fleet average target for CO2 emissions next year. Norway is the leader in banning the sale of ICE vehicles by setting its target for 2025. Iceland and Sweden will follow half a decade later, with United Kingdom by 2035 the latest, and France by 2040. It's good for Ford to dip its toes in European waters.

There Is Also The Fight Against Toyota

Ford is also stepping up its fight against Toyota Motor Corp TM Tacoma to win over both off-roading fans as well as those drivers commuting to work with the all-new 2021 Ranger Tremor off-road package. This model aims to enhance the look and feel of the midsize pickup.

Great In Theory

Greater EV adoption is nice in theory, but European countries that declared war on gasoline and diesel should be aware that for this all-electric future to be realized, they need an adequate infrastructure. This means increasing the number of charging stations, decreasing charging times and trimming battery costs. But step-by-step and little-by-little, the inevitable is certain to happen to the detriment of fossil fuels.

As for Ford, it is disappointing its shareholders with its poor operational execution. Additionally, its stock has seen historically low values during the pandemic. It recorded lowest levels in over a decade. But if it can control its costs and improve its product quality, it may have multiple successful products in 2021 with the Mustang Mach-E, the F-150 EV, and the Bronco. After the reveal of the all-new 2021 Ford Bronco and 2021 Ford Bronco Sport, the stock grew for four consecutive weeks. Most importantly, the Mustang Mach-E demonstrates that Ford isn't afraid to redefine legendary nameplates and recreate them in new body styles and as new vehicle types. Ford's strength lies in revivals as it adapts them to the electric era.

This article is not a press release and is contributed by a verified independent journalist for IAMNewswire. It should not be construed as investment advice at any time please read the full disclosure. IAM Newswire does not hold any position in the mentioned companies. Press Releases – If you are looking for full Press release distribution contact: press@iamnewswire.com Contributors – IAM Newswire accepts pitches. If you're interested in becoming an IAM journalist contact: contributors@iamnewswire.com

The post Ford's EV Game Is All About Revivals appeared first on IAM Newswire.

Photo by Jeremy Chen on Unsplash