Target Joins Same-Day Delivery Wars With Shipt

The retail battle to deliver packages to consumers in less than one day intensified Thursday with the entrance of Target Corporation TGT.

What Happened

Target said Thursday that Shipt — a same-day delivery platform it bought in 2017 — will be tasked with delivering orders the same day they are entered. Target will charge a flat fee of $9.99 per order, or shoppers can buy an annual Shipt membership for $99 per year.

Target said it will be able to deliver 65,000 items available on the e-commerce site in as quickly as an hour. Holders of the Target-branded red card will continue to receive a 5% discount on orders.

Why It's Important

Target's new same-day delivery option makes it "even easier" for consumers to shop, Dawn Block, the retailer's vice president of digital, said in a blog post.

The new option is consistent with the company's mission of offering "great value, a curated product assortment and helpful guest service," she said. 

What's Next

Target's same-day delivery option is live on desktop and mobile web browsers. A new feature built into the Target app is slated to become available for the 2019 holiday season, according to CNBC. 

Target shares were up 0.33% at $88.55 at the time of publication Thursday. 

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Photo courtesy of Target.