Texas Instruments Unveils DLP Equipped Chipset At CES

Texas Instruments Incorporated TXN displayed its latest chipset, designed for high-resolution headlight systems at the Consumer Electronics Show (CES).

The new DLP chipset is first of its kind that provides full programmability and highest resolution. Its resolution is 10,000 times more than all existing driving beam (ADB) technologies. It can work with any light source, be it LED or laser illumination.

Texas' lead customers have already started trying out the DLP5531-Q1 chipset, which is expected to be widely available in the second half of 2018.
 
We believe that the new DLP chipset will see strong demand in the future from car manufacturers and Tier-1 suppliers as it will improve the driving experience. With the technology, users can control light distribution on the road. The chipset maximizes brightness, reduces the dazzle from oncoming traffic and reflections of traffic signage.

Notably, shares of Texas Instruments have gained 47.9% year to date, substantially outperforming the 21.6% rally of the S&P 500.

ADAS Presents Strong Growth Opportunities

The new DLP chipset technology will address future communication requirements in autonomous and self-driving vehicles. We believe that demand for semiconductor content in advanced driver assistance systems (ADAS) will increase in the future and this new technology will help the company to boost its revenues.

Given its ability to partially or fully dim individual pixels, car manufacturers and tier-1 suppliers can create a channel that will communicate with drivers, pedestrians and other vehicles on the road.

Texas' management believes that the automotive sector has strong growth prospects. In fact, the company has been focusing on the automotive market from a long time. The company has been investing significantly in research and development of automotive products as the market is expected to witness CAGR of 5.8% between 2016 and 2022 to reach $48.78 billion, per marketsandmarkets.com.

The growth is expected to continue as there is an increase demand for electronic content in cars. This supports the top line of the company and trend is expected to continue, judging by the recent initiatives of the company.

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