Market Overview

Taco Bell Announces Shell Made Out Of Chicken

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Taco Bell Announces Shell Made Out Of Chicken

Yum! Brands, Inc. (NYSE: YUM)'s Taco Bell unit has never shied from creating new and innovative food items.

After launching a Waffle Taco in 2014, the restaurant chain continued to introduce new and exciting breakfast items to give consumers a break from eating "the same breakfast" every day.

Taco Bell is back at it again with a new menu item for lunch and dinner: a taco shell made entirely of marinated, all-white crispy chicken

The Naked Chicken Chalupa

Taco Bell announced Wednesday that its new menu item, the "Naked Chicken Chalupa," will be available across the country on January 26.

The shell is made with four ounces of marinated, all-white-meat, antibiotic-free chicken with Mexican spices and seasoning. The fillings inside the shell include tomatoes, cheddar cheese and creamy avocado ranch.

For $5, consumers can buy a Naked Chicken Chalupa, a Doritos Locos Taco, a Crunchy Taco and a medium drink.

"Something this delicious yet different is bound to ruffle some feathers; some might even cluck their tongues at it," said Marisa Thalberg, chief marketing officer at Taco Bell Corp. "However, we feel confident that once our fans get a taste of the Naked Chicken Chalupa they are going to understand exactly why this is our next big, fun and craveable innovation, following in the footsteps of the Doritos Locos Tacos five years ago and the Quesalupa just last year."

Hungry yet? Mashable described Taco Bell's creation as "the grossest fast food invention yet" — but we will let consumers make that call.

Image Credit: [CC BY-SA 3.0], via Wikimedia Commons

Posted-In: Marisa Thalberg Mashable NAked Chicken Chalupa restaurantsNews Restaurants Media General Best of Benzinga

 

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