Apple's CEO Tim Cook said the company's latest initiative is meant to help ease the longstanding shortage of organ donors. According to the Associated Press, Cook said he hopes to make a difference after watching his friend and former boss, Steve Jobs, endure an "excruciating" wait for a liver transplant in 2009.
Jobs ultimately passed away in 2011 after battling pancreatic cancer. He received a liver transplant in Tennessee, credited with extending his life.
"Watching and seeing him every day, waiting and not knowing — it stuck with me and left an impression that I'll never forget," Cook told the Associated Press.
David Fleming, CEO of Donate Life America, also said younger Americans are not registering "at the same rate as they have in the past." He noted that more than 120,000 people in the United States are waiting for a transplant and 22 people die each day without receiving a potentially life-saving organ.
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