DHX Media, Mattel Launch Kids Content Partnership

DHX Media Ltd.

and Mattel, Inc.

today announced a new, long-term partnership for the development, production and distribution of a range of new, multi-platform content inspired by the celebrated Mattel properties Bob the Builder™, Fireman Sam™, Little People® and Polly Pocket™. "Today's announcement is a major step forward in our ongoing strategy to dramatically accelerate content creation and distribution on a global scale," said Catherine Balsam-Schwaber, Chief Content Officer of Mattel. "As a recognized leader in kids and family entertainment, DHX is ideally suited to help us maximize content creation and distribution across multiple channels and geographies. Importantly, this relationship also creates the potential for future content, licensing and franchise development collaborations between Mattel and DHX." Under the terms of the partnership, Mattel and DHX Media will jointly fund, co-develop and co-produce new episodic, short-form, and long-form content for the Mattel properties, designed for a variety of traditional and digital platforms. With Mattel's additional expertise in brand franchise management, strategy and consumer product licensing, and with DHX's strength in global