Alibaba E-Auto to Become Presenting Partner of FIFA Club World Cup Through 2022

Alibaba Group

announced today an eight-year Presenting Partnership with the Fédération Internationale de Football Association (FIFA) in the name of Alibaba E-Auto, an "Internet car" brand owned by Alibaba Group, for the FIFA Club World Cup. Alibaba E-Auto and the FIFA Club World Cup will partner to promote the world's most prestigious club football competition, now officially known as the "FIFA Club World Cup Presented by Alibaba E-Auto," to a global audience through the exclusive rights associated with the Presenting Partnership of the tournament. This sponsorship is an important step in Alibaba Group's long-term strategic focus on health and happiness, and a commitment to promoting sports across China and beyond. Alibaba Sports Group, established by Alibaba