JD.com, Tencent Expand Partnership

JD.com, Inc. 

and Tencent Holdings Limited (OTC; TCEHY) today jointly announced an expanded partnership to provide merchants with innovative mobile marketing solutions ahead of this year's Singles Day promotion. The expanded mobile marketing partnership will explore new avenues to leverage Tencent's leading social communication platforms, Weixin and Mobile QQ, and use its massive big-data resources alongside JD.com's leading e-commerce platform and its vast wealth of data about online shopping trends and behavior. The collaboration will offer businesses advanced online tools to more precisely reach their target customer groups, build brand recognition and increase marketing ROI by providing brands access to Weixin and Mobile QQ users."JD.com's groundbreaking collaboration with Tencent already has redefined the mobile e-commerce user experience in China over the last year and a half, and in the months ahead we look forward to transforming mobile marketing as well," said Richard Liu, founder and CEO of JD.com. "Through this expanded partnership, Chinese businesses will have access to digital marketing tools that leverage both JD.com's resources and Tencent's leading mobile social communication platforms to build relationships with customers, deepen brand recognition