Market Overview

No More Screenshots? Snapchat Introduces Three Replays For Under $1

No More Screenshots? Snapchat Introduces Three Replays For Under $1
  • Snapchat introduced a new paid service on Tuesday.
  • For those not familiar with the disappearing-messages app, users can send texts, images and videos that vanish after the addressee sees them for up to 10 seconds.

Snapchat introduced a new feature that will allow users to replay messages, images and videos that have already expired.

Each replay costs $0.33. The new in-app purchase option offers the possibility to buy three extra message “playbacks” for $0.99.

The app already allows for one free replay a day.

In an official blog post, the company said, “We introduced Replay in Additional Services almost two years ago, and we’ve used it to relive those amazing moments (or the ones we weren’t paying attention to…) just one more time before they disappear. We’ve provided one Replay per Snapchatter per day, sometimes frustrating the millions of Snapchatters who receive many daily Snaps deserving of a Replay. But then we realized — a Replay is like a compliment! So why stop at just one?”

The new feature provides another revenue source for Snapchat, which first started navigating the roads of monetization a year ago, when it introduced ads in the app, featuring publicity from companies like The Coca-Cola Co (NYSE: KO), Mattel, Inc. (NASDAQ: MAT) and Samsung Electronics.

Re/code recently reported that the company expects to reach $50 million in revenue in 2015. However, according to Gawker, Snapchat generated only $3.1 million in revenue last year.

In an article published on The Wall Street Journal’s blog Digits, Douglas MacMillan explained that the new feature could also generate money for Apple Inc. (NASDAQ: AAPL), which usually takes a 30 percent cut of in-app purchases.

“A Snapchat spokeswoman declined to comment on whether Apple is taking its standard cut for the replays,” MacMillan wrote.

Posted-In: Digits Douglas MacMillan SnapChat The Wall Street JournalNews Tech Best of Benzinga


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