Vice Media Scores Big, Announces New Partnership With HBO
VICE Media, according to a press release issued Thursday, signed a partnership with Home Box Office (a subsidiary of Time Warner Cable Inc (NYSE: TWC) that will significantly expand VICE’s news programming to HBO subscribers over the next four years.
VICE will be HBO’s news source on both its linear TV channel and its streaming service HBO NOW. While VICE will benefit from HBO’s brand name and loyal viewer base, HBO will gain access to VICE’s younger demographic –- an important factor in popularizing its new streaming service.
The deal stipulates the creation of a VICE-branded channel on HBO NOW, which “will provide instant access to VICE content for all HBO subscribers,” the press release states.
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“Shane and the VICE team have produced some of the most groundbreaking and dynamic journalism anywhere (…) VICE news has helped illuminate and expand our understanding of an increasingly complex world. This extension of the HBO/VICE relationship, which will include more shows, more documentaries and even a VICE daily newscast, is a natural evolution of our partnership. All of us at HBO couldn’t be more excited working with the VICE team and helping to tell the stories which define our world,” said Richard Plepler, CEO of HBO, and Michael Lombardo, President of HBO Programming.
Shane Smith, founder and CEO of VICE added, “I think the first thing, perhaps the hardest thing, I learned about journalism over the past 20 years is that maintaining any type of independence, any type of freedom, is difficult as you scale up. This deal, simply put, allows VICE the freedom to go after any story, anywhere we find it – and to do so with complete independence. This deal is a tremendous gift and a tremendous opportunity, and we at VICE realize this.
Together with HBO, we will expand our news offerings to viewers everywhere, creating HBO's first-ever daily newscast, producing hard-hitting specials, like our recent Special Report on cancer, and expanding our weekly news round-ups from around the world.”
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