USANA Joins UK Direct Selling Association

USANA Health Sciences Inc.

announced today it has acquired full membership in the U.K. Direct Selling Association. The DSA represents the interests of businesses engaged in direct sales of consumer goods and is committed to guiding the direct selling industry. "The membership process required by the U.K. DSA is one of the most challenging vetting processes of any country-specific DSA I have ever encountered," says Kevin McMurray, USANA's deputy general counsel of international markets. "It's not surprising they carry a very high degree of credibility in the direct selling industry." The U.K. DSA carefully reviews every facet of each direct selling company's business model, including completing a thorough review of the company's business documentation, online ordering process and online marketing presence to ensure every element of the business complies with the U.K. laws and regulations. USANA currently has DSA membership status in Australia, Canada, Hong Kong, Mexico, Malaysia, New Zealand, Singapore, France and the United States.  In 2012, USANA became one of 44 members that joined the DSA's Code of Ethics Communication initiative, which ensures that member companies will not make any statements or promises that may mislead either consumers or prospective