Elisa Steele Named Jive's Chief Marketing Officer

Jive Software

today named Elisa Steele as its new executive vice president of strategy and chief marketing officer, starting January 2014.  In this global role, Ms. Steele will be responsible for strategy, branding, end-to-end marketing functions, product marketing, corporate communications and other go-to-market responsibilities, as the company advances into its next phase of growth. (Photo: http://photos.prnewswire.com/prnh/20131119/SF19740) (Logo: http://photos.prnewswire.com/prnh/20130827/MM70466LOGO) "Elisa is a unique leader with both consumer and enterprise experience who fundamentally knows how to communicate the value businesses bring to customers.  Her specific talent lies in creating and marketing products that delight customers, build loyalty and ultimately transform brands," said Tony Zingale, Jive's chairman and CEO.  "All of us at Jive are thrilled to add her stellar talent and deep experience to this team at a time of tremendous growth and opportunity for Jive and the broader social business market." Ms. Steele will come to Jive from Microsoft where she is currently corporate vice president and chief marketing officer of consumer applications and services, overseeing brands such as Bing, Internet Explorer, Lync, MSN, Outlook.com and Skype among others.  Prior to this role,