Starbucks Opens First Store in Vietnam

Starbucks Coffee Company 

opened the doors to the first Starbucks store in Vietnam on Thursday, following an expanded long-term relationship with Hong Kong Maxim's Group. This flagship store, which has been designed to reflect Starbucks 42-year coffee heritage, while embracing Vietnam's distinctive local traditions and coffee culture, is nestled in the aspirational lifestyle neighborhood of Ho Chi Minh City's District 1, at the junction of the bustling Nga Sau Phu Dong. The opening of the two-story store was officiated by Mr. Huynh Khanh Hiep, Deputy Director of Ho Chi Minh City Department of Industry and Trade, and it marks the beginning of the global iconic brand's Vietnam journey. Vietnam is Starbucks 12th market across the China and Asia Pacific