Activision, MEC, Millennial Media Announce Launch Call of Duty: Black Ops 2 in UK

Activision

, MEC Global and Millennial Media

, today announced a new mobile advertising campaign around the launch of Call of Duty: Black Ops 2, the latest installment of one of the most popular video game franchises in the world. The campaign is the first to use Millennial Media's new Photo Shoot rich media feature, which leverages the camera functionality of mobile devices to present an interactive, social experience not possible in any other medium. The creative unit is running as both an expandable banner and an interstitial, and when a consumer encounters the ad, an image appears of an official Call of Duty: Black Ops soldier, with a custom animation in