Is The Trenta All It's Cracked Up To Be? (SBUX)

It's the Big Gulp of coffee drinks. But why all the fuss? Trenta, the

in Starbucks

fluid dispersion, has received an endless stream of hype since the day it was announced. Many bloggers have pointed out that the 31-ounce cup is bigger than the human stomach. Some have even gone through the trouble of

to illustrate the enormity of the Trenta. But come on: it's nothing more than a giant cup! No one is being forced to order a Trenta (though if Starbucks' own feedback is accurate, it's

). No one is being forced to drink the whole thing in one sitting. But instead of focusing on

, bloggers are giving Starbucks their attention. Either this means that Starbucks is one lucky corporation or that its marketing team is smarter than all of us.