Jack Welch: Apple, The Perfect Story That Doesn't Last Forever

Famed CEO Jack Welch believes Apple AAPL is the perfect story, a company that has been doing everything right. It is a story that will have to, he believes, come to an end at some point. "What investors should worry about that everyone is targeting Apple right now," the founder of Jack Welch Management Institute told CNBC's Squawk Box. "When everyone models themselves around them, there is a concern on whether Apple will hit the unavoidable cycles, where its lead will not be sufficient enough to maintain." "Right now they are so far ahead, Apple is a story all on its own, and getting bigger," Welch continues, "They have done everything right, the behavior, the execution. In fact, I do not think they get nearly enough credit on their execution. Putting millions of products onto the shelves, on time and with the expected quality, that is not something that comes easy." Welch is no stranger to running large companies. He ran the large international conglomerate General Electric GE from 1981 to 2001. On an aside, Jack noted he does not invest in tech stocks himself. On his investment portfolio, he noted he is "50 percent fixed income, 50 percent bets that I make, whether it is energy or some wild bets I feel like."