Oracle announced the rollout of new role-based AI agents within Oracle Fusion Cloud Applications, designed to help organizations deliver intelligent, personalized customer experiences at scale. Built using Oracle AI Agent Studio, the agents are embedded directly into marketing, sales, and service workflows, enabling faster decision-making through unified data analysis, process automation, and predictive insights.

Oracle simultaneously introduced AI agents focused on supply chain operations within its Fusion Cloud suite. These tools are designed to automate workflows, surface real-time insights, and strengthen operational resilience, with built-in security provided through Oracle Cloud Infrastructure.

The company also unveiled new innovations in its Fusion Cloud Supply Chain & Manufacturing platform aimed at process manufacturing. The updates target industries that rely on complex mixing or blending, improving real-time production visibility and regulatory compliance. New capabilities include streamlined recipe and yield management, flexible batch execution, and advanced materials traceability within a unified cloud environment.

DA Davidson recently upgraded Oracle to Buy from Neutral, citing confidence in the company’s AI strategy and long-term partnerships. The analyst firm pointed to expectations that a restructured OpenAI will re-emerge as Alphabet Inc. (NASDAQ:GOOGL) Google’s top challenger in the AI space — a shift it believes will directly benefit Oracle, given the company’s $300 billion agreement with the AI giant.