Kombucha Town Is Creating Beverages For A Better World — Here's How To Invest

Kombucha Town Is Creating Beverages For A Better World — Here's How To Invest

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In 2011, Chris McCoy was met with the devastating news of his mother being diagnosed with Alzheimer's disease. McCoy had learned how to brew kombucha while studying environmental science at university, and in his small homemade tap room, he initially started brewing to spend more time with his mom. The two started brewing together and selling in local farmers markets. 

Kombucha is a fermented tea beverage that, when done right, has amazing health benefits. It’s made by adding a symbiotic colony of good bacteria and yeast to sweetened tea. The culture feeds on the sugars during fermentation, which produces alcohol and amino acids. This process is what produces so many health benefits. 

Kombucha is beneficial to digestion, and the amino acids can help to detoxify the liver. Kombucha also boasts antioxidants to protect the body and support the immune system. Overall, kombucha is a perfect drink to help lead a happier and more balanced life. 

While McCoy was brewing kombucha for the people in his life, he learned that the health industry may not be as healthy as we are led to believe.

The beverage industry is wrought with sugary drinks and artificial ingredients. This is even true for the “functional beverage” industry, which is intended to focus on healthy options for consumers. Despite the demand for healthy drinks and the growing interest in the wellness industry, functional beverages often fall under two umbrellas: unhealthy and toxic or healthy and poor taste. 

With that knowledge, McCoy embarked on a mission to create a functional beverage company that offers truly healthy drinks that taste good and are environmentally friendly. Out of this mission came Kombucha Town. Kombucha Town debuted its first kombucha product in 2011 and since then has expanded its product line to include kombucha, balanced energy drinks, seltzer and a sports drink line. Each product is designed to maximize health benefits and intended to provide customers with functional beverages that actually work. 

Kombucha Town is also dedicated to helping the environment. It was the first kombucha brewery to package products in a 16-ounce aluminum can. This packaging is recyclable, lightweight and space efficient – helping cut down on distribution waste. The cans are also U.S.-made. The facility is 100% offset by renewable energy through Puget Sound Energy. Kombucha Town also has a partnership with One Tree Planted — when the company has held investment raises, One Tree Planted has planted trees corresponding with different raise amounts. 

Ready To Take Off?  

Like many companies, Kombucha Town struggled during the pandemic. Prior to COVID, Kombucha Town had grown from distribution in three states to 30 and brought in $1.2 million in revenue in 2019.  But the company lost 75% of its revenue within the first month of the pandemic. 

Today, Kombucha Town reports flourishing and becoming a pioneering company in the kombucha space with its canned kombucha. Kombucha Town is sold in over 1,200 stores nationally. It is available in Whole Foods, Natural Grocers, Safeway/Albertsons, Sprouts and other chains. In 2021, the company had over $555,000 in sales. In 2022 Kombucha Town has sold over $850,000 and is on track to surpass pre covid numbers in 2023 and do it profitably. 

The company is currently holding a crowdfunding raise on Republic to help with its expanded growth. McCoy is hopeful that Kombucha Town will continue to grow into even more of a leader in the functional beverage space. The company is forecasting a return to pre-COVID sales in 2022 and expects to keep growing from there. 

Click here to read more about Kombucha Town’s raise and how to invest.

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Featured photo by Alex Geerts on Unsplash

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