This Cannabis Company is Crafting a Lineup Built on Branding and Consistency

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The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

For the burgeoning cannabis market, distinct brand names and reliable products are becoming increasingly important as more consumers and producers join the industry. With globally estimated growth in the cannabis market to be at a compound annual growth rate (CAGR) of 27% from 2021 to 2030, there will likely be significant changes in the landscape of the cannabis brand and product ecosystem as time goes on.

As the industry becomes more saturated by competition across channels from product and retail to cultivation and distribution, many companies and consumers will have impactful decisions to make. Choice overload and product differentiation can be difficult challenges in any consumer-focused market but especially in maturing sectors like cannabis where the power of well-made and well-presented products can be an important way to overcome them. 

One question that bears asking is what the future of cannabis and related products within dispensaries and stores will look like. As regulations and laws likely become more lenient across the United States and cannabis use increases, distinct brands might become even more important for consumers.

Who Will be the Big Cannabis Brands of the Future?

One company that is homing in on brand value across product design, packaging, marketing and partnerships is SLANG Worldwide Inc SLNG SLGWF. SLANG is a consumer packaged goods company within the cannabis product space that has been focused on innovation and expansion that already is a major branded player in the industry.

SLANG has a portfolio of 6 major cannabis product brands, including cannabis vaporizer brand  O.pen, dabbing concentrate company Bakked, gummy company Lunchbox Alchemy and edibles company District Edibles. It also has forged strategic partnerships with a number of other companies in the industry like Trulieve, Gage Cannabis and Natura Life + Science.

In terms of geographic expansion, SLANG has recently entered the market in Massachusetts (with Trulieve), Washington (with Snowcrest) and California (with Natura Life + Science), having already established a presence in 10 other states and 2 countries. Additionally, it has been active in mergers, acquisitions and partnerships that have dramatically increased its footprint and reach. They recently acquired long-time strategic partner, High Fidelity, in Vermont. High Fidelity is the largest producer of medical cannabis in Vermont, owning 2 of the 5 vertically integrated licenses in the state and servicing 70% of medical patients there. Vermont is expected to begin recreational cannabis sales in 2022.

SLANG has been noticed as a standout brand in part because of its high-quality packaging, standards for quality, social and environmental impact and proactive approach to growth within the industry — all traits that are likely to be needed as the market continues to grow and change.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.