Tilray Brands, Inc. (NASDAQ:TLRY), a cannabis and consumer packaged goods company, announced it has entered into a definitive agreement to acquire eight beer and beverage brands from Anheuser-Busch (NYSE:BUD). The acquisition places Tilray Brands as the 5th largest craft beer business in the U.S., up from 9th.
In view of Bud Light’s recent controversy, parent company Anheuser-Busch seems to be delighted with the new situation. Bud Light sparked an anti-trans backlash when it announced its collaboration with trans activist Dylan Mulvaney.
The hoopla surrounding Bud Light impacted sales of the normally top-selling beer, putting pressure on the parent company's shares.
Meanwhile, Tilray is pleased to grow its U.S. alcohol beverage segment.
The Eight Companies
Upon satisfaction of customary closing conditions, Tilray will acquire Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company and HiBall Energy.
Tilray Brands also owns Breckenridge Distillery, the award-winning spirits brand and the World’s Best Blended Whisky, and Happy Flower CBD sparkling non-alcoholic cocktails.
The transaction includes current employees, breweries and brewpubs associated with these brands. The purchase price will be paid in all cash and the transaction is expected to close in 2023.
Benzinga Cannabis Capital Conference
And then, of course, there's Illinois Governor J B Pritzker!
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