Cresco Labs CRLBF CL (FSE:6CQ) expanded its partnership with Khalifa Kush to exclusively cultivate, manufacture and distribute the cannabis brand’s products in Massachusetts. Wiz Khalifa is the multi-platinum-selling, GRAMMY and Golden Globe Award-nominated recording artist behind Khalifa Kush. Flower and pre-rolls, including KK and Khalifa Mints strains, will be available for purchase starting July 22 exclusively at Sunnyside dispensaries in Fall River, Framingham, Leicester and Worcester. An expanded product line is expected to arrive at additional retail partners soon.
“We’re thrilled to continue collaborating with the Khalifa Kush brand in the Massachusetts market after a successful partnership launch with them in California that has grown to include new, bestselling products,” stated Charlie Bachtell, CEO and co-founder of Cresco Labs. “Massachusetts, where we have the number one share and bestselling flower and concentrates branded portfolio, continues to be an important growth market for Cresco Labs, and we couldn’t be more excited to bring Khalifa Kush’s top-quality products to our Sunnyside stores and excite and delight our customers on the East Coast.”
Khalifa stated: “We are excited to launch the Khalifa Kush brand in our tenth state and second alongside the Cresco team, bringing our exclusive genetics, KK and Khalifa Mints, to the people of Massachusetts. Grown by one of the industry's best cultivators, it’s everything the East Coast needs.”
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Photo: Benzinga edit with photo by Business Wire
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