Greenlane Holdings, Inc. GNLN, entered into a strategic agreement with Leaf Trade to feature Greenlane products on its platform.
The Leaf Trade agreement is part of the company's business strategy to capitalize and accelerate growth and profitability by including Greenlane as an ancillary brand on Leaf Trade's business-to-business marketplace and increasing its visibility. The Leaf Trade platform comprehensively streamlines the ordering and fulfillment, payment, and post-sale reporting processes in highly regulated cannabis markets. The technology company partners with some of the largest multi-state operators and serves over 25 markets.
By partnering with Leaf Trade, Greenlane will have the tools and technology needed to continue to succeed in the increasingly competitive and highly regulated cannabis market. Greenlane plans to make available on the platform all of its family of brands including Higher Standards, Marley Natural, DaVinci, Groove, and Eyce, as well as partner brand Storz & Bickel and our newest partner brand AUXO.
"Greenlane's partnership with Leaf Trade significantly increases our visibility among large MSOs and retailers," stated Craig Snyder, president of Greenlane. "Having Greenlane products featured on the Leaf Trade marketplace helps strengthen and increase our B2B presence and broadens the reach and accessibility of our ancillary cannabis products."
Michael Piermont, CRO at Leaf Trade, stated: "We are so excited to have the global leader in ancillary products, Greenlane, joining Leaf Trade. We're looking forward to partnering with the Greenlane team to optimize their wholesale operations."
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