Greenlane Holdings, Inc. GNLN, launched Groove, the company's newest addition to its family of brands.
Groove offers simple, functional ancillary cannabis products. Included in the Groove product line are glass and silicone pipes, dab pens, vaporizer batteries, grinders, butane torches, bubblers, and rigs, along with a roadmap of innovative items in the pipeline.
"With the creation of Groove as a Greenlane brand, we are implementing new initiatives that align with our strategy to grow scalable, leverageable, and sustainably owned brands that solidify the company as the leading family of brands in the ancillary cannabis industry," stated Craig Snyder, president of Greenlane. "These internally designed and marketed Groove products are developed to address scalable segments of the marketplace in a value-driven way."
Charles Hoch, Greenlane SVP of product, stated: "We are proud of the innovative, yet simple products the Groove brand offers. Consumers look for a product that will be reliable and functional, but at a reasonable price point, which can be difficult to come by. This is a great representation of our ability to leverage our deep portfolio of over 200 articles of IP. We look forward to building the Groove brand as part of Greenlane."
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