Green Thumb Industries Launches Good Green Brand, Plans To Fund Community Nonprofits With 'At Least' $1.3M

Green Thumb Industries Inc. GTII GTBIF, the owner of Rise dispensaries, revealed Wednesday that it intends to launch a line of cannabis products dubbed Good Green.

The company said that it will utilize the sales from Good Green products to support marginalized communities impacted by the War on Drugs by creating professional opportunities.

The grants will be awarded to nonprofits that support and serve communities harmed by discriminatory cannabis policies. They will include cannabis career training as well as education and sustainable employment opportunities, in addition to expungement legal services.

"Good Green's mission is to promote change by making impactful investments in organizations working to correct the harms created by the War on Drugs, funded by sales of the plant that started it all," Ben Kovler, founder and CEO of Green Thumb Industries, said.

GTI plans to hand out at least $1.3 million as part of social equity grants through Good Green over the next 18 months.

"The devastating social and economic costs of cannabis prohibition in our surrounding neighborhoods has created a massive need," Kovler continued. "Good Green is dedicated to committing meaningful resources to expand access and opportunity for diverse communities and those most impacted by the failed War on Drugs. Good Green helps others directly take part in this mission to change the status quo."

In the meantime, GTI is not the only cannabis company supporting social justice initiatives.

Primitiv cannabis co-founders and retired NFL stars Calvin Johnson Jr. and Rob Sims partnered recently with cannabis delivery service Eaze and edibles brands Kiva Confections and Mary's Medicinals to donate $25,000 to the Detroit Homegrown Fund.

The initiative's goal closely matches the mission that GTI is on – to help those who have been negatively impacted by cannabis prohibition.

Photo: Courtesy of Diyahna Lewis on Unsplash

Posted In: Ben KovlerGood GreenSocial JusticeWar on DrugsCannabisNewsTopicsMarketsGeneral

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.