Pura Expands Co-Packing Deal With Alkame, Pursues $2T 'Combined Horizontal Market Opportunity'
According to a Wednesday's update, ALKM already bottles Puration's EVERx CBD Sports Water.
Last month, Dallas-based Puration acquired a 5% stake in ALKM, creating a strategic partnership between the two entities.
Over the past year, Puration has been pawing its way toward becoming a hemp lifestyle brand by acquiring CBD infused beverage, edible and topical businesses.
In February, Puration revealed its intentions to expand into the CBD pet market by purchasing a CBD pet product operation.
In June, the company announced the purchase of a CBD infused sun care product business.
In addition, Puration was in negotiations to purchase Kali-Extracts' CBD confection assets.
The company noted its "combined horizontal market opportunity ranges across over $2 trillion in market value," including opportunities sexual wellness, confections, pet products, sun care, and non-alcoholic beverage markets.
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