Superette Launches Second Store, Introduces Jumping Jack

Superette Inc. and its Ontario, Canada-based subsidiary are launching a second cannabis location in the country.

The new store, located at 1073 Yonge Street in Toronto, is the Superette's first store in the city.

"Opening in Toronto is an incredible milestone, and we are so excited to bring Superette to Canada's largest market," said Superette CEO Mimi Lam in a statement.

The Summerhill store offers both in-store shopping as well as "click and collect" services.

The company revealed Wednesday it intends to expand its footprint in Ottawa and Toronto by opening three additional retail spaces.

Meanwhile, the company also announced the launching of the first proprietary product. The first Superette-branded 0.5-gram single-strain 510 cartridge, dubbed Jumping Jack, will soon be available in Alberta.

Prior to that, Superette teamed up with Fume Labs and the Blinc Group to secure extraction and hardware back-up for the manufacture and commercialization of new cannabis vape products.

Lam said they are "fortunate" to be working with Fume Labs and the Blinc Group on Superette's first product.

Humble & Fume CEO Robert Ritchot noted they are "honored and humbled" with the new partnership, adding he is certain that Jumping Jack would be "well received by the clientele of an increasingly demanding market."

"These devices will give their customers the safety, innovation, and quality they have come to expect from Superette," stated Blinc Group CEO and co-founder Arnaud Dumas de Rauly.

Courtesy photo