The Supreme Cannabis Company, Inc. FIRE SPRWF said Monday it has hired Joel Toguri, the former vice president of sales at Aphria Inc APHA, as its senior vice president of commercial.
The exec's role will be to manage the company’s provincial and retail sales strategies across all brands. He will work on enhancing leading sales strategies and retail growth opportunities, according to The Supreme Cannabis Co.
Beyond Aphria, Toguri's résumé includes stints at Southern Glazer’s of Canada, MolsonCoors Brewing Co TAP and Beam Global Spirits & Wine.
“Mr. Toguri's impressive career spans the cannabis, beverage alcohol and apparel industries. He brings over 20 years of regulated industry knowledge and pertinent cannabis distribution expertise to Supreme Cannabis. It is a privilege to welcome a proven and skilled leader to our continuously improving team," Supreme Cannabis CEO Navdeep Dhaliwal said in a statement.
"From the outset, Mr. Toguri will lead the launch of Blissco's high-quality CBD oils to the Canadian wellness market and continue to build the 7ACRES brand and distribution to cement it as the leading premium flower brand nationally. The company's talented sales team will benefit from Joel's proven leadership abilities and strong industry network across Canada."
Supreme Cannabis Co. shares were trading 3.36% higher at 53 cents at the time of publication Tuesday.
Related Links:
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
The Benzinga Cannabis Capital Conference is coming to Florida
The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.
Get your tickets now on bzcannabis.com – Prices will increase very soon!