Instacart Doubles Down on Technology Solutions With Local Grocery Startup Deal

  • Instacart is acquiring Rosie, an e-commerce platform for local and independent retailers and wholesalers. The financial terms of the deal were not disclosed.
  • Instacart operates a grocery delivery and pick-up service in the U.S. and Canada. 
  • Founded in 2013, Rosie offers independent grocers branded e-commerce websites and mobile app capabilities that power order flow, fulfillment, and customer insights. 
  • The company’s product features include shoppable weekly ads, rewards program integrations, third-party fulfillment logistics integrations, payment processing, and more. 
  • Instacart says the acquisition will allow it to introduce new e-commerce solutions for local and independent retailers that complement its Instacart Platform e-commerce offerings.
  • Last week, Instacart announced that it’s acquiring Eversight, an AI-powered pricing and promotions platform for consumer packaged goods brands and retailers, for an undisclosed amount. 
  • Last October, Instacart acquired Caper AI, a startup that builds smart cart and cashier-less checkout technology that uses computer vision and other techniques to detect items and ring them up for shoppers, for around $350 million.
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