AMD Rethinks GPU Release in China - What's Going On?

Advanced Micro Devices, Inc AMD is planning to postpone the launch of its Radeon RX 7600 XT 16 GB GPU in China as per recent reports. 

This decision aims to prevent competition within its product line, particularly against the Radeon RX 6750 GRE, which is exclusive to the Chinese market. The Radeon RX 6750 GRE, known for its cost-effectiveness and high performance, is AMD's primary offering in China, Wccftech cites Benchlife. 

Consequently, introducing the Radeon RX 7600 XT, which may only offer marginal upgrades over the RX 7600 but with double the VRAM, could lead to consumer confusion.

The Radeon RX 7600 XT will likely feature 16 GB of GDDR6 VRAM, as a Gigabyte listing indicates, a potential price point of around $300, similar to the Radeon RX 6750 GRE pricing. 

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The delay or likely non-release of the Radeon RX 7600 XT in China is likely a strategic move by AMD to maintain the popularity of the Radeon RX 6750 GRE, especially considering its performance advantages and competitive pricing compared to Nvidia Corp's NVDA RTX 4060 series and even AMD's own RX 7600.

Recent releases like Sapphire's new "Black Diamond" variant of the Radeon RX 6750 GRE, which boasts up to 50% faster performance than the RTX 4060 in some games, further justify AMD's cautious approach to launching new GPUs in the Chinese market. 

AMD focuses on preventing internal competition and ensuring that its consumers are not distracted by new releases that might not offer substantial improvements over existing models.

Recently, AMD showcased new Versal AI Edge XA SoCs and Ryzen V2000A processors for automotive innovation at CES 2024.

The U.S. intensified its semiconductor technology embargo on China in 2023 by including AI technology.

Price Actions: AMD shares traded higher by 2.42% at $139.28 on the last check Friday. 

Also Read: Nvidia and AMD Navigate Dutch Tech Export Limits Amid Global Market Changes

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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