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- China's Ministry of Industry and Information Technology is debating rules to make articles on Tencent Holdings Ltd's TCEHY WeChat messaging app available via search engines like Baidu Inc's BIDU, Bloomberg reports.
- It could divert advertising revenue away from services like WeChat or Douyin toward search engines like Baidu.
- China is also considering making short videos from ByteDance's Douyin show up in searches.
- China aims to order companies from Tencent to ByteDance Ltd to permit rivals access and display their content in search results.
- The policy could mark a significant advance to break down barriers among China's internet giants, especially Tencent and Alibaba Group Holding Ltd BABA.
- It could lead to U.S. regulators requiring Facebook Inc FB to open up public posts on WhatsApp to Alphabet Inc GOOG GOOGL Google searches.
- Price Action: BIDU shares traded higher by 2.79% at $168.20 in the premarket session on the last check Monday.
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