The National Hurricane Center predicts that Hurricane Ian, which is now a category 4 storm, will strike Florida's west coast late Wednesday or early Thursday.

Models now predict that the storm will make landfall somewhere between Charlotte Harbor and Tampa Bay.

President Joe Biden urged citizens in the storm's path to heed evacuation orders from local authorities and stated that his administration is collaborating with Florida officials to get ready for Ian's landfall.

“Our safety is more important than anything,” Biden said.

While the manufacturer of the emergency generators is unknown, Generac Holdings Inc. (NYSE:GNRC) is gearing up with volunteers and generator repair parts to help people who will undoubtedly be affected by the impact of the storm.

Both companies are involved with disaster relief funds.

Amazon has activated its Disaster Relief Hub in Atlanta, getting supplies ready and in place across Florida, and organizing teams to help any communities impacted by Ian.

Paul Newsome, managing director at Piper Sandler said, "I typically recommend investors buy on the storm and sell when the sun shines. But it is really hard to time the storms; I think you should buy stocks on the dips that you already think are inexpensive. The storms simply provide trading opportunities for stocks that you already have a fundamental view on."