Market Overview

These Brands Are Using Instagram Better Than Their Competitors

These Brands Are Using Instagram Better Than Their Competitors

Instagram has turned the definition of the "photo album" on its head. No longer do people need to worry about dusty pictures or delicate negatives -- in a digital world, everything is captured all in one place.

That one place and its 300 million users is now worth about $35 billion.

Facebook Inc (NASDAQ: FB) purchased Instagram in 2012 for $1 billion and has reaped the rewards.

Instagram photos actually used to show up in Twitter timelines. Now, only an empty link can be seen, while Facebook feeds are littered with selfies and coffee.

Facebook isn't the only company looking to capitalize on this. Well-established brands, celebrities and everyday-people-turned-celebrities have cashed in on Instagram’s popularity.

According to Socialbakers Analytics -- a Facebook Preferred Marketing Developer -- the average post engagement rate of the top 25 engaging brand profile is 3.3 percent on Instagram; for Twitter, the rate is 0.07 percent.

So, which brands are capitalizing on Instagram?

Related Link: 5 Of The Most Popular Instagram Accounts

The Coca-Cola Co (NYSE: KO)

Coca-cola uses the photo- and video-sharing platform to display creative images. This could include both company-generated images or the sharing of consumers.

Posts: 353 / Followers: 396,000+


Santa's jewelry-making elves seem to have something on their mind this season... (Thanks for the pic, @revetro!)

Coca-Cola (@cocacola) tarafından paylaşılan bir fotoğraf ()

McDonald’s Corporation (NYSE: MCD)

Similar to Coca-Cola, McDonald’s likes to share creative images that make their followers hungry.

In a fun (or maybe creepy) twist, the company also has an official Ronald McDonald account. The returning mascot shares photos of his exploits all around the world.

Posts: 168 / Followers: 423,000+


Great minds order alike.

A photo posted by McDonald's (@mcdonalds) on

World Wrestling Entertainment, Inc. (NYSE: WWE)

The "sport-entertainment" giant is well-known for its use of social media and Instagram is no laggard.

WWE gives its "WWE Universe" a backstage look at their favorite wrestlers. Superstars and divas can be seen preparing for that night’s bout or celebrating that night’s victory, while the Universe spreads its reach even further.

Posts: 2,939 / Followers: 1.3 million


Repost from #VinceMcMahon. @steveaustinbsr #StoneColdPodcast from last night. See an excerpt here: and the whole interview on #WWENetwork! #WWE

A photo posted by WWE (@wwe) on

Taco Bell

The Yum! Brands subsidiary uses Instagram to spread the knowledge of its mobile app, among other tasty posts.

Posts: 635 / Followers: 464,000+


New. Sauce. Packets.

A video posted by Taco Bell (@tacobell) on

Michael Kors Holdings Ltd (NYSE: KORS)

As its Instagram profile says, "Introducing #InstaKors - the new way to jet, set, shop! Step 1: Like it. Step 2: Shop it. Step 3: Own it."

The company uses Instagram as another marketing outlet, much like full-page ads in a magazine.

For the high-end retail shoppers out there, Michael Kors might just lead to another purchase.

Posts: 1,280 / Followers: 3.1 million


Jet, Set, Shop: Think outside the box. #InstaKors

Zdjęcie zamieszczone przez użytkownika Michael Kors (@michaelkors)

Image credit: Rosa Menkman, Wikimedia

Posted-In: best brands on instagram brands to follow on instagram Instagram social media Taco BellTopics Crowdsourcing General Best of Benzinga


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