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Clinton Has $87 Million Invested In Battleground State Ads Compared To Trump's $440,000

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Clinton Has $87 Million Invested In Battleground State Ads Compared To Trump's $440,000
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Regardless of whether the next U.S. president is Hillary Clinton or Donald Trump, a handful of advertisers might look back on this election season as a huge disappointment.

Global Equities Research analyst Trip Chowdhry recently took a look at campaign ad spending on TV and radio by both of the leading candidates.

Battleground States

Here’s a look at the total amount of booked presidential campaign ad spending by both candidates in several key swing states from July 14 to November 7:

  • Nevada:
    • Clinton: $9 million
      Trump: $50 thousand
  • Iowa:
    • Clinton: $8 million
      Trump: $0
  • Pennsylvania:
    • Clinton: $9 million
      Trump: $129 thousand
  • New Hampshire:
    • Clinton: $7 million
      Trump: $0
  • Virginia:
    • Clinton: $8 million
      Trump: $58 thousand
  • Florida:
    • Clinton: $24 million
      Trump: $0
  • North Carolina:
    • Clinton: $11 million
      Trump: $146 thousand
  • Colorado:
    • Clinton: $11 million
      Trump: $58 thousand

    Clinton supporters may see these numbers as good news, but companies that depend on ad spending would prefer if the two candidates were slugging it out on ad spending cent-by-cent.

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    Chowdhry said Trump’s relatively small ad spend will be bad news for social media stocks like Facebook Inc (NASDAQ: FB) and Twitter Inc (NYSE: TWTR).

    “The ad-spending gap between Trump and Clinton is just insane,” Chowdhry wrote. “If the above continues and Trump continues to remain frugal in ad-spend, then we think U.S. elections may not be a revenue catalyst for FB, TWTR and others.”

    According to Bloomberg, Clinton’s campaign has raised $264.4 million and Trump’s campaign has raised $89.0 million to date.

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    Disclosure: The author holds no position in the stocks mentioned.

    Posted-In: 2016 presidential election ad spending Bloomberg campaign Donald TrumpPolitics Top Stories General Best of Benzinga

     

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