Microsoft's Xbox And 'Fortnite' Maker Epic Commit Aid To Ukraine Relief Efforts

“Fortnite” game developer Epic Games Inc. and Microsoft Corp. MSFT have said they will support humanitarian relief efforts in Ukraine as it defends itself from a Russian invasion.

What Happened: Epic Games said on Twitter it is committing all in-game purchases related to “Fortnite” between March 20 and April 3 to humanitarian relief for people affected by the war in Ukraine.

Microsoft’s Xbox also said it would contribute the net proceeds from all sales of “Fortnite” content on the Microsoft Store during the two weeks to support humanitarian relief organizations in Ukraine.

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Why It Matters: Epic Games’ move comes just as a day after a new season of "Fortnite" was launched.

Ukraine's First Vice Prime Minster Mykhailo Fedorov had in early March urged videogame companies and e-sports platforms to stop supporting Russia and Belarus following Russia's invasion of Ukraine.

Fedorov had tagged Xbox and Sony Group Corp.’s SONY PlayStation in a tweet calling for the changes.

Videogame software developer Unity Software Inc. U and its employees raised $623,000 for four humanitarian charities in Ukraine, it was reported earlier this month.

Price Action: Microsoft shares closed almost 1.8% higher in Friday’s regular trading session at $300.43, and further rose 0.1% in the after-hours session to $300.78.

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Photo courtesy: Epic Games