Facebook Blocks Russia Based Ad Agency Behind COVID-19 Vaccine Smear Campaign

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  • Facebook Inc FB removed multiple accounts linked to a mysterious advertising agency operating out of Russia that sought to pay social media influencers to deride COVID-19 vaccines made by Pfizer Inc PFE and AstraZeneca plc AZN.
  • A network of 65 Facebook accounts and 243 Instagram accounts was traced back to Fazze, Russia-based advertising and marketing firm working on behalf of an unknown client.
  • The two-pronged smear campaign, outlined in a detailed Facebook report, first waged war on AstraZeneca's vaccine in late 2020 then launched a second attack on Pfizer's vaccine in May.
  • The campaign didn't accumulate many followers and failed to recruit influencers to its cause. 
  • One French and one German influencer refused Fazze's reported offer of €2,000 and instead publicized the campaign, leading to inquiries and investigations. 
  • The network used fake accounts to spread misleading claims that disparaged the safety of the vaccines. One claimed AstraZeneca's shot would turn a person into a chimpanzee.
  • The "Pfizer phase" centered on a 12-page document the campaign claimed was "hacked and leaked" from AstraZeneca. 
  • It included a phony chart showing higher casualty rates from the Pfizer vaccine. 
  • The Pfizer disinformation drop began on May 14 with three articles posted on Medium, Reddit, and ethicalhacker.com within 90 minutes of one another.
  • Photo by Johaehn from Pixabay
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